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2022 - Present

Product Design and User Experience Consultant

My day to day involves collaborating with the founders, engineers, data scientists and marketing teams to troubleshoot usability challenges and deliver user centred solutions. I’m also involved in development and oversight of the communication strategy execution, digital content creation, digital media buying (display, search, SEO, Social) amongst other functions. ​

2022 - 2018

Interactions Design Consultant


Photozuri is an urban online photo printing company where I helped users design and print memories with ease through a native mobile APP. This involved continuously reviewing usability and design flaws and delivering user centred solutions. My role equipped me with team management, audience research and insights generation, visual design and presentation skills. ​I acquired the capacity to quickly and accurately sketch storyboards and paper prototypes, identify user needs, create user journey maps, derive personas, conduct in- person evaluations using agreed upon heuristics, create wire-frames and digital prototypes.

2018 - 2016

Media Manager

Omnicon Media Group, Saracen

My roles were to build capacity, creating and managing media strategies and executions for youth and discerning professionals targeted campaigns for Safaricom Limited My day to day involved sitting through brainstorm sessions with Safaricom marketing and creative teams to ensure synergy between media research and creative executions for ‘Blaze by Safaricom’ and ‘Don’t Wait’ 4G LTE campaigns. I optimised reach and loyalty for the products with the Kenyan youth by planning and execution of above the line media campaigns and roll out of Blaze Summits; an initiative to empower the youth in business through creating a platform that catalysed creativity for them to share their ideas with relevant influencers and mentors.

2016 - 2014

Senior Communication Planner

WPP ScanGroup, Mediacom

My main duties included planning and facilitating marketing communications in Kenya for Coke, Fanta, Sprite, Keringet and Dasani brands of The Coca- Cola Company. These involved: 1. Identifying youth forums and analysing their behavioral characteristics and media consumption habits. 2. Analysing competitive intelligence for the beverage industry in Kenya. 3. Researching and generating insights on the target audience’s purchasing habits with a close focus on the Kenyan youth. 4. Developing 360 connections media strategies, annual flow plans and budgets, daily running schedules, tracking and reporting on Synthesis, preparing and presenting Message Management decks, tracking media productivity in collaboration with The Coca- Cola Business Unit Agency Council team. ​5. Engaging media owners in creative media buying negotiations and ensuring I deliver to the most competitive rate per audience in the various advertising platforms.

2014- 2012

Media & Digital Planner

Omnicon Media Group, Saracen

I was the media and digital communications planner with oversight on strategy execution, digital content creation and digital media buying (display, search, SEO, Social) for Bank of Africa, MoneyGram and Mars Wrigley brands PK, Orbit, Juicy Fruit and Big G chewing gums


2021- 2020

University of California, San Diego

| Advanced Certification

Human Computer Interaction

2013 - 2012

Red & Yellow Creative School of Business, Cape Town

| Post Graduate Diploma

Marketing & Advertising Communications

2007 - 2011

United States International University, Africa

| Bachelor’s Degree

International Business Administration, Finance

& Expertise

Human Centred Design


  • Journey Mapping

  • Storyboarding

  • Rapid Prototyping

  • Online collaboration

  • Crowdsourcing

  • Direct manipulation and representations

  • Visual and information design

  • Heuristic Evaluation

  • Design experiments

  • Data analysis.

Advertising Communication
  • Audience research

  • Competitor Analysis

  • Developing Communication Strategies

  • Pitching Ideas

  • Media planning Optimisation

  • Digital media buying (display, search, SEO, Social)

  • Out of Home media strategy and buying

  • Figma

  • Adobe XD

  • Sketch

  • R & R Studio

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Premiere Pro

  • Final Cut

  • Adobe Indesign

  • Adobe FireFly

  • Basic Mac and Windows Softwares

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